Influence of cosmetic advertisements on self and social identity of adolescents: What needs to be done?

  • Sujita Kumar Kar
  • Kritika Chawla
  • Pawan Kumar Gupta

Abstract

Self-identity is defined as a “stable and prominent aspect of ones’ self-perception”. It is formed based on personal and social interaction. Self-identity is the psychological determinant of intentions, attitudes, individual norms, and perceived control over behavior. A positive self-identity promotes positive intentions, attitudes, and behavior and vice versa.

Published
2021-09-29
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